MAN is going new ways at the Busworld 2019 by enhancing the experience at the event with Virtual Reality. This enabled MAN to give the visitors a unique glimpse behind the scenes of the construction of the new model Lion's City 12 E.
One of the highlights of this year's Busworld is the new electrically powered model Lion's City 12 E from MAN. In order to show visitors the construction of the components and the drive in detail, MAN relies on Virtual Reality.
"Using Virtual Reality, we can show visitors a vitreous bus and even get them on the bus," says Jan Aichinger, Head of Product Marketing Bus at MAN Truck & Bus.
Felix Stahl, Product Communication Specialist by MAN Trucks & Bus, adds: "The VRdirect platform was the fastest and easiest way to transfer existing 3D content into Virtual Reality and distribute it to many devices."
Discover the numerous possibilities
With this immersive medium, a company can transport potential customers into a world of their own design. Whether it’s a manufacturing company giving a tour of their production line, a brand showing a unique customer experience or a HR department, which is using VR to onboard new employees, there are endless applications for VR in any industry. More than just showing and telling, a branded VR experience can facilitate a personal and engaging connection that the user is going to remember long after they take off the headset.
If you are interested in creating something similar, our Virtual Reality experts are happy to offer you a free consultation. Schedule your personal demo now! Alternatively, and if you are organizing or marketing events and trade shows, have a look at our new solutions page for Virtual Reality at events and learn about the endless benefits of VR!